They seized his ship and crew. He got them back after personally negotiating with the pirates… and came up with a thriving business plan to save an economy.
Hear the story of how the piracy and hijacking of a Danish ship led to a new industry and a stable food source – and along with it, dozens of Unexpected Entrepreneurs, many of them women.
Off the coast of Somalia, Danish shipowner Per negotiated with pirates for the release of his crew and vessel before launching a non-profit organization to create jobs and economic growth in the region by developing a fishing industry. It began in in the peaceful, autonomous, East African republic of Somaliland.
Somaliland has little history of fishing. Large families of pastoral nomads rely on camels, goats and sheep for their livelihoods and food sources. The bigger problem was shifting the mindset of a meat-eating culture. Per and his team had to teach people how to fish – and even swim.
At the same time, climate change brought more frequent droughts devastating the economy and threatening the survival of entire communities as livestock were wiped out. Fishing became a necessity.
Unexpected Entrepreneur Mustafa started a fish delivery, retail and export business. Mustafa set up a training program to cultivate his own workforce of fishermen, truck drivers and staff to help unload fishing boats. He now employs 100 people.
Fish restaurants and shops have multiplied, many of them owned by women. Unexpected Entrepreneur Sahra owns one of 100 fish restaurants in Hargeisa. Hers has grown from a street food stall into a sit-down restaurant. She tripled her income and employs staff affected by the drought.
In From Piracy to Blue Economy, travel to the republic of Somaliland. Visit the villages where Mustafa is helping communities combat the effects of climate change while tapping a new, nutritious, and sustainable food source. Then, head to the capitol, Hargeisa, where Sahra and others are building profitable businesses while shaping a new food culture.